Ruggero Loda

Humectants Humectants: A group of ingredients whose purpose is to attract water to the hair strands. Humectants are highly effective in humid environments. They are … Read more

Glycerin Glycerin a pure ingredient. It’s purpose for natural hair is to attract moisture to the follicles and is categorized into a group called humectants, … Read more

Silicones Most silicones end in “cone,” “col,” “conol,” and “zane”. These ingredients are positively used to give natural hair great slip and combat frizz. However … Read more

Shea Butter Shea Butter also known as Butyrospermum Parkii (scientific term). This ingredient is a creamy fat extracted from the nut of the African butyrospermum … Read more

Regimen Regimen: A natural’s structured routine to carry out basic and/or specialized hair care practices

Porous hair’s ability to let water flow through